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Here's a little info on some of our clients: Exclusively-Nikon Grays of Westminster Becomes the First Camera Shop in the World to be Granted a Coat of Arms Grays of Westminster , located in central London, a short distance from the Houses of Parliament, Buckingham Palace and Knightsbridge, was founded almost thirty years ago by Gray Levett with the idea of creating a world-class camera store, which would offer a service that was second to none. Grays of Westminster is to many photographers not just a camera-shop but an institution, one that has attracted customers from all over the world and from all walks of life. It evolved from a modest mail order company in the mid-1980s to its present, highly-respected position in the photographic industry with over 47,000 customers world-wide, that have included the legendary film-director, Stanley Kubrick, David Suchet, best-known in his role as Hercule Poirot, Agatha Christie’s famous sleuth, Lord Snowdon, world-famous National Geogr...

Grays of Westminster , the world-renowned London-based Nikon-only dealer (and WorldWidePR client since 2009) recently acquired a Fisheye-Nikkor 6mm f/2.8, thought to be the world’s most extreme wideangle lens and possibly the world's most expensive, which Grays were selling for £100,000. One of only a few hundred produced, it is remarkable in that it can see behind itself, having a picture angle of 220º. The story of this rare and extremely expensive lens turning up in London really captured the attention of the media and of the public. It quickly went viral, appearing in almost every photographic magazine on the globe as well as in newspapers (including the Daily Mail, shown above) and even in TV reports. It also featured as a post in almost every photographic, technical and gadget-related blog out there. Grays then produced a video about the lens which gained a quarter of a million views in only a month! When Grays announced that they had found a buyer for the lens, i...