Skip to main content

Are you taking full advantage of the power of social media?WorldWidePR offers outsourced social media solutions services.
You're too busy running your business to have time to manage your blog, Facebook Page, Twitter profile etc, right?
So we do it all for you. Get in touch on 07771 520001 or jw@worldwidepr.net and I'll tell you how.

Grays of Westminster's fisheye Nikon lens story goes viral!

Image
By WorldWidePR


Grays of Westminster, the world-renowned London-based Nikon-only dealer (and WorldWidePR client since 2009) recently acquired a Fisheye-Nikkor 6mm f/2.8, thought to be the world’s most extreme wideangle lens and possibly the world's most expensive, which Grays were selling for £100,000.



One of only a few hundred produced, it is remarkable in that it can see behind itself, having a picture angle of 220º. The story of this rare and extremely expensive lens turning up in London really captured the attention of the media and of the public. It quickly went viral, appearing in almost every photographic magazine on the globe as well as in newspapers (including the Daily Mail, shown above) and even in TV reports. It also featured as a post in almost every photographic, technical and gadget-related blog out there. Grays then produced a video about the lens which gained a quarter of a million views in only a month! When Grays announced that they had found a buyer for the lens, it attracted even more attention to the story, resulting in even more articles and blog posts around the world.

Labels:

Comments

Post a Comment

Popular posts from this blog

Lost money in an unbuilt Spanish property deal?

By WorldWidePR
A property development in Spain that was never completed Lost money in an unbuilt Spanish property deal? Did you know that recent court rulings in Spain may enable you to get your money back, with interest? Click here to see if you qualify: http://ow.ly/gWHs30o8qiX 
Post a Comment
Read more

Translations can be a funny thing!

By WorldWidePR
. How robotic and unprofessional translations can really get you in trouble! The written word is a funny thing. It's a symbol of the sound you make with your voice. Different countries obviously have different sounds for the same object and actions - and that's tough enough, but you can really get into trouble if you only translate robotically (such as with translation machines) or without a proper (and especially professional) understanding of the language you are translating into. If you are looking to approach foreign markets and need to communicate in a foreign language, then you would do well to take into account the hundreds of hours that you have spend on your marketing campaigns, or the literature describing your product or service. To have this wasted with a poor translation can be an expensive mistake. Here are some mistranslations which are funny to read, but in a professional context you would not want to be on the other end of your enraged (or perhaps if you are lu
1 comment
Read more