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Marc Lyne, co-founder of Brownbook.net Extracted from 4 Feb 2010 article in SearchEngineLand.com by Marc Lyne Many small businesses ask me, ‘how can I get found more online?’ Or, ‘I have a web site but I rank so low that I never get found so I get little traffic’. So you may expect me to answer: ”just list your business on Brownbook.net (the global wiki style directory site that I founded with @daveingram ) and you will be fine,” but that’s NOT where I start. I start like a teacher in a classroom, ‘have you read the Google webmaster guidelines ?’ Even as a person fearful of technology, the basics are listed, they clearly explain many areas that are blown out of proportion by some developers and SEO experts. Sitting down with your webmaster and going through them one by one would be time very well spent, it prevents you from making elementary mistakes and highlights areas that you will need to make a decision on, or test out to see which works best. And there is more; do you subscrib...

. Business Blogging: More important than ever by Peter Hollier of SeoWizardry If your business has not been actively Blogging, the recent and upcoming changes at Google indicate this is now the time to seriously consider implementing a Blog for your business. The Search Algorithm In the past, the two primary principles of Google’s Search Algorithm have been Web Site Authority, which is primarily based on the number of inbound links to a web site, and the number of years the web site’s Domain has been registered. The other part of the Google equation has traditionally been the Relevancy of the content to a Searcher’s request, which is determined by matching and integrating key words which Searchers are likely to use in their search query. Although these principles are firmly embedded in Google’s algorithm and are unlikely to change in the near future, the Algorithm is constantly evolving, and with this evolution should come change in how web site owners mange their web site performance ...