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. image: directory.ac The rules of promoting your business have changed – Facebook Marketing and Twitter Marketing are here to stay. With the advent of Social Media everything has changed. An online community of Twitter or Facebook users can make or break your business with their iPhones. Your company or service may be getting hundreds or thousands of good or bad reviews on the new mobile sites like Gowalla or Foursquare, either building up your reputation or tearing it down without you even knowing it. Social Networking sites are growing exponentially. A Social Media Manager can help you build a positive presence and increase your customer base. Facebook markting – in 2009, the population of Facebook surpassed that of the U.S.A. If Facebook were a nation, they would have 100 million more people than the U.S’s 300 million. The impact of this on marketing through Social Media is staggering. Big corporations are quickly catching on to the power of Social Media Marketing, which includes ...

Source: businesslink.gov.uk Digital marketing is reaching a tipping point - some 17 per cent of companies surveyed by the Chartered Institute of Marketing say that online advertising spend has now overtaken offline spend. Computer company Dell claims it made US $3.5 million in less than six months from Twitter using a viral system. Discount offers are posted daily for its followers, who then frequently re-tweet the offers, so attracting new followers. A recent survey from Performics and ROI Research found that '44 per cent of Twitter users are happy to be alerted about promotions and special offers by the site'. Forty-eight per cent had responded to an advert they'd seen, and, perhaps most startlingly of all, some 44 per cent of those surveyed had themselves become an endorser by recommending products they'd seen to other users. .

. Illustration by Ian Whadcock Small businesses are using networks to become bigger “HEY first peaches of the season are here. Come and get your peach pie @10am.” Simple tweets like that have helped Mission Pie, a small shop in San Francisco, drum up interest in its mouth-watering array of sweet and savoury pies. As well as twittering about its wares, the store also alerts customers to poetry readings and other events it organises. Krystin Rubin, a co-owner of Mission Pie, says the business had just 150 or so followers for a while after one of its bakers started sending out tweets almost a year ago. Then that number suddenly shot up to over 1,000. Over the past few months business has been very brisk and Ms Rubin reckons Twitter deserves part of the credit. “It has a sort of street credibility that’s not there with traditional media,” she says. Other companies have discovered the same thing. Kogi BBQ, which has several trucks serving Korean food in Los Angeles, now has over 52,000 foll...

. Business Blogging: More important than ever by Peter Hollier of SeoWizardry If your business has not been actively Blogging, the recent and upcoming changes at Google indicate this is now the time to seriously consider implementing a Blog for your business. The Search Algorithm In the past, the two primary principles of Google’s Search Algorithm have been Web Site Authority, which is primarily based on the number of inbound links to a web site, and the number of years the web site’s Domain has been registered. The other part of the Google equation has traditionally been the Relevancy of the content to a Searcher’s request, which is determined by matching and integrating key words which Searchers are likely to use in their search query. Although these principles are firmly embedded in Google’s algorithm and are unlikely to change in the near future, the Algorithm is constantly evolving, and with this evolution should come change in how web site owners mange their web site performance ...

Been really busy sending press releases left, right and centre recently! What with Sunrise Senior Living to Launch Largest Ever Dementia Awareness Week Campaign , Mike Sherman Pays Tribute to the King of Pop, Michael Jackson , ASOS.com & LCF LTD 100 Collection Launches 1pm 3 July 2009 , and before that On the Mike with Mike Sherman Features the 2009 Hooters International Swimsuit Pageant , there's certainly never a dull moment round here. "And what's in the pipeline?" I hear you ask. Well, companies planning to send a press release in the near future are: Brownbook.net , Grays of Westminster and Onedrywash (finally making their name change from Miracle Drywash to Onedrywash official. I'm sure it won't be long, too, for asos.com and Mike Sherman to have something else, major, to announce.