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Marc Lyne, co-founder of Brownbook.net Extracted from 4 Feb 2010 article in SearchEngineLand.com by Marc Lyne Many small businesses ask me, ‘how can I get found more online?’ Or, ‘I have a web site but I rank so low that I never get found so I get little traffic’. So you may expect me to answer: ”just list your business on Brownbook.net (the global wiki style directory site that I founded with @daveingram ) and you will be fine,” but that’s NOT where I start. I start like a teacher in a classroom, ‘have you read the Google webmaster guidelines ?’ Even as a person fearful of technology, the basics are listed, they clearly explain many areas that are blown out of proportion by some developers and SEO experts. Sitting down with your webmaster and going through them one by one would be time very well spent, it prevents you from making elementary mistakes and highlights areas that you will need to make a decision on, or test out to see which works best. And there is more; do you subscrib...

. Mike Sherman's 13 year old niece, Alexa Bronder Teper, interviews Justin Bieber just before his performance of "Baby" at the Pepsi Super Bowl fan jam in front of 40,000 people which was broadcast, live, on VH1. Alexa: Are you going to be on High School Icon? Justin: I don't know what that is. Alexa: It's the newest hottest teen talent show in the country Justin: OK. I don't know yet. On the Mike with Mike Sherman . Directed & Edited by Matt Bodi Brenowitz.

. Illustration by Ian Whadcock Small businesses are using networks to become bigger “HEY first peaches of the season are here. Come and get your peach pie @10am.” Simple tweets like that have helped Mission Pie, a small shop in San Francisco, drum up interest in its mouth-watering array of sweet and savoury pies. As well as twittering about its wares, the store also alerts customers to poetry readings and other events it organises. Krystin Rubin, a co-owner of Mission Pie, says the business had just 150 or so followers for a while after one of its bakers started sending out tweets almost a year ago. Then that number suddenly shot up to over 1,000. Over the past few months business has been very brisk and Ms Rubin reckons Twitter deserves part of the credit. “It has a sort of street credibility that’s not there with traditional media,” she says. Other companies have discovered the same thing. Kogi BBQ, which has several trucks serving Korean food in Los Angeles, now has over 52,000 foll...

. Business Blogging: More important than ever by Peter Hollier of SeoWizardry If your business has not been actively Blogging, the recent and upcoming changes at Google indicate this is now the time to seriously consider implementing a Blog for your business. The Search Algorithm In the past, the two primary principles of Google’s Search Algorithm have been Web Site Authority, which is primarily based on the number of inbound links to a web site, and the number of years the web site’s Domain has been registered. The other part of the Google equation has traditionally been the Relevancy of the content to a Searcher’s request, which is determined by matching and integrating key words which Searchers are likely to use in their search query. Although these principles are firmly embedded in Google’s algorithm and are unlikely to change in the near future, the Algorithm is constantly evolving, and with this evolution should come change in how web site owners mange their web site performance ...

. Grays of Westminster's blog - http://graysofwestminster.blogspot.com - which was created in Sept 09, is performing exceedingly well for these particular keyword strings: " nikon special offer " and " nikon special offers " Try them out for yourself - you'll see that both terms usually appear within the top 10 results out of a total of between 1/2 million to 1 million. No other Grays-owned site appears within the results for these search terms, so without their blog, they would not have been represented in the results at all! Blogging and tweeting As a result of managing Grays' blog and Grays' Twitter account, @NikonatGrays , there has been a marked improvement on the company's overall Alexa rankings and backlinks: Grays' website : Alexa has jumped from 751,891 to its current figure of 556,449, whilst its Sites Linking In figure went from 70 to 111. Grays' blog : Its Alexa figure was over 5 million at the start but is now 492,202. Niko...

. Online Directories, submitted Beanprint.com (5 only) Nikon Owner Magazine Penthouse Holidays Software Shelf, Inc Blogs, created Penthouse Holidays Blogs, managed Advance Centres UK Onedrywash Grays of Westminster Nikon Owner Magazine New! Safepoint Trust Software Shelf Inc. New! Press Releases, submitted Beanprint.com: Low-Run High-Quality Web-Based Printing Service Beanprint.com Goes Live On the Mike with Mike Sherman: Christina Aguilera and Gloria Estefan are On the Mike with Mike Sherman Software Shelf: Print Manager Plus 2010 Cuts Office Printing Costs Up to 75% Twitter, created Nikon Owner Magazine - @NikonOwnerMag Penthouse Holidays - @PenthouseHols Twitter, managed Advance Centres UK - @advancecentres Onedrywash - @onedrywash Grays of Westminster - @NikonatGrays Nikon Owner Magazine - @NikonOwnerMag New! On the Mike with Mike Sherman - @onthemiketv Safepoint Trust - @SafePointTrust Software Shelf - @SoftwareShelf New! Special Projects Brownbook.net - media...

. Online Directories, submitted Merrehill Marketing: Google results, Yahoo results , Bing results Blogs, Created Safepoint Trust Blogs, Managed Advance Centres UK Onedrywash Grays of Westminster Safepoint Trust New! Twitter, created Safepoint Trust - @SafePointTrust Twitter, managed Advance Centres UK - @advancecentres Onedrywash - @onedrywash Grays of Westminster - @NikonatGrays On the Mike with Mike Sherman - @onthemiketv Safepoint Trust - @SafePointTrust New! Special Projects Brownbook.net - media watching and general social media marketing On the Mike with Mike Sherman - created and now manage the onthemiketv YouTube channel