Never a dull moment

Been really busy sending press releases left, right and centre recently! What with Sunrise Senior Living to Launch Largest Ever Dementia Awareness Week Campaign, Mike Sherman Pays Tribute to the King of Pop, Michael Jackson, ASOS.com & LCF LTD 100 Collection Launches 1pm 3 July 2009, and before that On the Mike with Mike Sherman Features the 2009 Hooters International Swimsuit Pageant, there's certainly never a dull moment round here.

"And what's in the pipeline?" I hear you ask. Well, companies planning to send a press release in the near future are: Brownbook.net, Grays of Westminster and Onedrywash (finally making their name change from Miracle Drywash to Onedrywash official. I'm sure it won't be long, too, for asos.com and Mike Sherman to have something else, major, to announce.

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Blog posts for January 2009

. Blogged on behalf of Pulse-Light Clinic and Miracledrywash: http://miracledrywash.blogspot.com/2009_01_01_archive.html http://pulselightclinic.blogspot.com/2009_01_01_archive.html

Translations can be a funny thing!

. How robotic and unprofessional translations can really get you in trouble! The written word is a funny thing. It's a symbol of the sound you make with your voice. Different countries obviously have different sounds for the same object and actions - and that's tough enough, but you can really get into trouble if you only translate robotically (such as with translation machines) or without a proper (and especially professional) understanding of the language you are translating into. If you are looking to approach foreign markets and need to communicate in a foreign language, then you would do well to take into account the hundreds of hours that you have spend on your marketing campaigns, or the literature describing your product or service. To have this wasted with a poor translation can be an expensive mistake. Here are some mistranslations which are funny to read, but in a professional context you would not want to be on the other end of your enraged (or perhaps if you are lu

GT Recycling: A unique combination of green initiatives and human rights

I was lucky enough to be given a tour of the Aylesbury-based firm, GT Recycling , by its founder William Souvatzoglou last Friday (1 April). The company's history and its activities are literally awe-inspiring. Not only is it of great benefit to the environment by preventing books, DVDs, clothes, metals and other item from going it landfill, but it is also of great benefit to the community with its numerous and generous donations to local charities. In addition, it has a heart-warming human rights success story to tell, as described very well in the 22/11/10 edition of the Business Herald , excerpted here: "Most of the staff come from the same town of Slovakia, called Levoca. According to William, they were being exploited by an unscrupulous employer based in Berkshire, until he took them under his wing. He said his staff are now fitting in well into the Aylesbury community and are embracing British culture. “Some of these people had been over here quite some time and had not

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