Thursday, 2 December 2010

You Taking Advantage of The New Social Media Marketing?

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image: directory.ac

The rules of promoting your business have changed – Facebook Marketing and Twitter Marketing are here to stay.

With the advent of Social Media everything has changed. An online community of Twitter or Facebook users can make or break your business with their iPhones. Your company or service may be getting hundreds or thousands of good or bad reviews on the new mobile sites like Gowalla or Foursquare, either building up your reputation or tearing it down without you even knowing it. Social Networking sites are growing exponentially. A Social Media Manager can help you build a positive presence and increase your customer base.

Facebook markting – in 2009, the population of Facebook surpassed that of the U.S.A. If Facebook were a nation, they would have 100 million more people than the U.S’s 300 million. The impact of this on marketing through Social Media is staggering. Big corporations are quickly catching on to the power of Social Media Marketing, which includes Twitter marketing. For the first time, in 2010, ending a 23 year run, Pepsi Cola pulled out of advertising in the Super Bowl ditching it for Social Media. The phenomenal growth of Social Media (texting, blogging, networking) has the attention of every major company. Social Media Management has become an essential component in today’s business.

Are you taking advantage of the new Social Media, which is in many ways free or much less expensive than traditional advertising methods?

You Need Social Media Marketing

Are you up to speed on the new Social Media or are you overwhelmed by all the Social Media offered online today?

Social Media is changing all the time with new services and new technology appearing at a blinding pace.

Social Media Marketing must be approached very differently than traditional marketing. You are not selling your business, you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is truly word-of-mouth marketing at its best. Do you have a Social Media Management plan and strategy?

Do you understand the do’s and the don’ts of Social Media Marketing?

Social Media Marketing has its own rules that are very different than traditional marketing. It is very important to know how to structure and manage a Social Media Marketing campaign as your company’s reputation depends on it. Marketing on Facebook and marketing on Twitter are very different, for example, yet both are necessary for a complete campaign.

Exceprted from: 'You Taking Advantage of The New Social Media Marketing?' by socialmediapathways.com